About Tru Color
What began as an adoptive dad’s chance to affirm and celebrate his son’s identity, developed and grew into Tru-Colour, an inclusive plaster producer that sells plasters for all different skin tones.
Tru Color was founded in 2014 as a result of unconditional love and sets out a brand standard for embracing Diversity In Healing. Tru-Colour believes in the beauty of the individual and exists to provide skin-tone shade bandages and kinesiology tape for everyone.
In 2018, Tru-Colour was made available in Target stores nationwide across the US and has continued to strive towards making its brand accessible to all businesses and consumers; In 2019 expanding internationally to be available in Europe, Australia, and other areas around the world.
Tru Color continues to share the goal of celebrating difference by catering products to meet individual needs and empowering people not only to heal better, but also to feel better by validating and celebrating the person instead of the product.